Size guide
Our sizes are cut to the measurements below. East African retail mostly runs on UK sizing and a lot of imported ready-to-wear on EU or US, so every system is here beside the one that matters — your own measurements.
Clothing
| Worthlucky | UK | EU | US | IT | Bust | Waist | Hip |
|---|---|---|---|---|---|---|---|
| XS | 6 | 34 | 2 | 38 | 80 | 62 | 88 |
| S | 8–10 | 36–38 | 4–6 | 40–42 | 86 | 68 | 94 |
| M | 12 | 40 | 8 | 44 | 92 | 74 | 100 |
| L | 14 | 42 | 10 | 46 | 98 | 80 | 106 |
| XL | 16 | 44 | 12 | 48 | 104 | 87 | 112 |
| 2XL | 18 | 46 | 14 | 50 | 112 | 95 | 120 |
Shoes
| Worthlucky / EU | UK | US | Foot length (cm) |
|---|---|---|---|
| 36 | 3 | 5.5 | 22.5 |
| 37 | 4 | 6.5 | 23.5 |
| 38 | 5 | 7.5 | 24 |
| 39 | 6 | 8.5 | 25 |
| 40 | 7 | 9.5 | 25.5 |
| 41 | 8 | 10.5 | 26.5 |
How to measure
- Bust — around the fullest part, tape level under the arms, wearing the bra you would wear with the piece.
- Waist — the narrowest part of the torso, usually just above the navel. Do not pull the tape tight.
- Hip — around the fullest part, standing with your feet together.
Between two sizes? Take the larger for anything fitted or with a rigid fabric, the smaller for knitwear. Or send us your measurements on WhatsApp and we will tell you which one to order.
Send us your measurements
If you are between sizes or shopping for a shape a chart does not describe well, send us bust, waist, hip and height. We will tell you which size to take, and say so if neither will work.
Ask about sizing